Interactive Update Factor in the Algorithm of Media Impact: Theoretical Foundations

Introduction. Influence as a heterogeneous phenomenon became the subject of interest in many sciences, since it is such that makes possible to correct behavior not only individuals, but also mass society .The weight research has especially increased conditions hybrid wars, which undoubtedly very relevant today’s conditions. Relevance study. The activation pathogenic, manipulative contexts leads harmful consequences for person moral sense, psychophysiological one, therefore, knowledge theoretical foundations construction influence, factors determine its functioning, general, will make level various spheres, genres, etc. implementation influence media environment requires more attention, mediagenic literally «soaked» so speak with «mixture» content, scatters attention recipients, deprives them opportunity think critically this way due lack time perception – so-called perception. In case, importance mechanisms relevant, navigate and filter pathogenic texts. Methodology. methods were: descriptive representation features their actualization; analysis synthesis made single out components combine into coherent complex, creating classification; method induction concretize general conclusions. Results. main paid factor interactive actualization sociopsychomental properties object influence. role actual specifics basis (neurophysiological, psychological, linguistic components) are emphasized, well elements psychological component cognitive, affective conative present any information. Emphasis placed on psycholinguistic (experimental) study types identify suggestogens use influential predictive effect. Conclusions. Therefore, power, dynamics duration determined by related characteristics participants interaction subjects objects consideration when constructing brings predicted result close possible. Prospects further consist detailing constants environment. particular, message itself, text, effectiveness number specific actually provide effects, careful process communication.